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Case Studies

How We Use Platform Data

Our service helps businesses set up and manage their WhatsApp Business accounts to run marketing and customer communication campaigns. Below we explain what we do, how we use WhatsApp platform data, and why certain permissions are required.

Service Provided

We provide a platform that allows businesses to easily register for WhatsApp Business API access through Embedded Signups. Once onboarded, businesses can send messages to their customers and track how well their campaigns are performing.

How Platform Data Is Used

We use WhatsApp Platform Data to:

  • Complete the business account registration and verification process
  • Access campaign metrics (such as messages sent, delivered, and read)
  • Monitor account health and messaging limits

How Clients Use the Service

Business clients log into our platform to:

  • Complete their WhatsApp Business account setup in a few steps
  • Create and launch messaging campaigns to their customers
  • View simple dashboards showing campaign performance (delivery rates, open rates, responses)
  • Make adjustments to improve their messaging strategy

This data helps businesses understand their campaign effectiveness and optimize their customer communication on WhatsApp.

Permission Use Description

How Our App Uses This Permission

Our application helps businesses set up and manage their WhatsApp Business API accounts. We use the whatsapp_business_messaging permission to:

  • Register Phone Numbers: Connect business phone numbers to Meta's WhatsApp Business Platform through Embedded Signups
  • Send Messages: Enable businesses to send templated and session messages to their customers
  • Manage Media: Upload and retrieve images, documents, and other media attached to messages
  • Access Profile Info: View and update business profile details (business name, description, contact info)
  • Track Campaign Performance: Monitor message delivery, read rates, and customer responses

Value Added for Users

  • Simplified Onboarding: Businesses can connect their WhatsApp number in minutes without navigating complex Meta developer tools
  • Unified Dashboard: All campaign data is displayed in one easy-to-read interface
  • Performance Insights: Businesses see which messages resonate with customers and adjust their strategy accordingly
  • Time Savings: Automates repetitive setup tasks and campaign tracking

Why This Permission Is Necessary

Without this permission, our app cannot:

  • Complete the WhatsApp Business account registration process
  • Send messages on behalf of our business clients
  • Retrieve campaign analytics needed for performance tracking
  • Access media assets required for message content

This permission is core to our app's functionality. There is no alternative way to provide these services without it.

Data Handling

We only collect and store data necessary for campaign management. All analytics are aggregated and anonymized when used for reporting or app improvement. We do not share or sell any user data to third parties.

What We're Building

We are creating a WhatsApp Business app that will allow our customers to connect their accounts, send messages, manage media, and track campaign performance — all from a single platform.