E-commerce Growth for Wholesaler Brand
A premium wholesaler brand struggling with online visibility and conversion rates approached us to revamp their digital presence and marketing strategy.
“Yes we are really pleased with the results after the changes you made. We can really feel the orders coming in!”
The Challenge
The Brand had a bad setup of conversion and analytics. Their campaigns were facing lots of backlash due to innacurate consent management tracking, and their Google Analytics was not measuring purchases and conversions, thus having bad analytics signals to their ad campaigns. They knew they could have better results.
Services
The strategic services we provided to address the challenge
Tracking & Analytics
Paid Advertising
Google Ads
Our Approach
We conducted a comprehensive audit of their current digital tracking & analytics. After that we defined a new strategy, implemented a new tracking setup, created new ad campaigns with better conversion signals, that made their Google Ads campaigns explode with +300% in sales.
Results
The first thing that we did, was applying a Google Ads script that would filter the top products in 3 tiers, the best 25%, average 50% and the lowest 75%. Then we would run the script each month. After that we also created some Search and Display Campaigns, ultimately achieving 300% increase in Sales from Google Ads, in less than 12 Months. Mostly by having a +177% increase in Conversion Rate from 4.06% to 11.26%, with an additional revenue of 800.000DKK in 12 Months.
Ready To Start Growing?
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